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Learn what makes your audience tick


Join Alt Marketing School headteacher Fab Giovanetti for an engaging hands-on experience that will give you the clarity and systems you need to start embodying your archetype with confidence.

The lab is designed to be adaptable to any industry or niche. We provide examples and case studies from all walks of business life, showcasing how brand archetypes work their magic.  The power of brand archetypes transcends industries! It's like a secret code that unlocks the hearts of your audience. 

 Once you grasp the psychology and emotional triggers behind it, you'll be a master at creating mind-blowing brand experiences.

Quickest way to create lasting connections

Identify your current archetype and its unique traits by taking our quiz

Shape how your audience perceives you by tapping into their desires, fears and passions

Adapt your archetype, creating a mix that speaks to your audience with incredible content from our content vault ideas

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    Brand archetype lab£57

    You'll learn how to

    Craft a personalised Brand Archetype One Page Manifesto that showcases your brand's individuality, leaving a lasting impression on your audience. 

    Stand out from the competition by harnessing the power of a customised brand archetype that sets you apart and creates a strong emotional connection. 

    Infuse your brand with authenticity, purpose, and magnetism, attracting your ideal customers like a moth to a flame. 

    Master the art of storytelling using your brand archetype, captivating your audience and building a loyal following.

    • Total payment
    • 1xBrand archetype lab£57
      -+

    All prices in GBP

    "As a branding novice, understanding how your chosen values directly instruct the way you think internally, the way you act externally and how you speak to your audience. 


    Using the values we developed in the lab, and following the chosen archetype, I'm going to consciously build a platform using my new found brand voice. With Fab's guidance, I'm now ready to consciously and confidently think, act and speak through the brand values I developed"

    Matt H.
    Videographer

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