CPD-accredited course (certificate on completion) 

4–5 hours total learning time (self-paced) 

Video lessons + practical exercises 

Strategic Persona framework: wants, needs, fears, objections + buyer journey mapping

Jobs-to-be-Done walkthrough + job story templates  

Trigger Events guide (so you can write better hooks and “why now” copy) 

Voice-of-customer research prompts (Reddit, reviews, socials, DMs) 

Ethical psychology toolkit (trust + momentum principles) 

Downloadable worksheets and checklists 

Final project: complete a 1-page strategic persona you can use immediately