Copywriting basics: Principles, tone of voice guide, and customer language swipe file.

Editing & proofreading:  Fine-tune your copy for maximum impact. 

Asking for and giving feedback: Learn how to give and receive feedback like a pro. 

Measuring effectiveness: Use the Copy Performance Tracker to evaluate your campaigns. 

Customer empathy map: Create and submit an empathy map for personalised feedback.

Empathy in copywriting: Ethical copy, empathy-driven strategies, customer empathy map.

Customer Language Swipe File: Get your hands on a treasure trove of real customer language you can use to craft authentic messaging. 

Tone of Voice Guide & Deck: Build your brand’s unique voice with step-by-step guidance, plus a deck to keep everything on-brand.