Achieve Effortless SEO Mastery and Soar in Rankings

In the world of digital marketing, SEO has been king, but it can feel like a never-ending chase to keep up with the changes. 

The hard truth is that focusing solely on algorithms is not the answer to a effective and timeless SEO strategy.

Learn the strategies that will help you elevate your content to where it belongs—on the first page.

Our Masterclass demystifies SEO, making top rankings more accessible than ever.
TAP INTO HUGE POTENTIAL FOR GROWTH
Websites with blog content have 434% more search engine-indexed pages than those without 

Content Marketing Institute

40% OFF

Usually $497

Meet Overwhelmed Oscar

Oliver is a digital marketer for a growing e-commerce brand, armed with passion and great content, yet he's struggling to make an impact. His days are a blur of keywords, backlinks, and meta tags, but the promised land of Page 1 seems a million clicks away. 


Oliver's content was technically optimised, but it didn't resonate. It was like speaking the right language with the wrong intonation.


Oliver enrolled in our SEO Masterclass and started focusing on the human side of search engines. He learned that SEO isn't just about algorithms and bots. 


It's about understanding and connecting with his audience on a deeper level. 


With new insights, Oliver began crafting stories that spoke directly to his audience's hearts. He used the technical side of SEO not as the end goal but as the bridge to human connection. 


Oliver's website started climbing the ranks, not just because it was technically sound, but because people loved what they found there. Engagement soared, sales increased, and Oliver's content became the talk of the town.


Mastering SEO on a human level transformed Oliver's approach from overwhelming to empowering. It wasn't just about being found - it was about being remembered.

DID YOU KNOW
75% of users never scroll past the first page of search results.

Yes, SEO matters.

Hubspot, 2021

TRIVIA

TIME

Our students love AMS

Kind words from our training

"This is a gazillion (yes, really) times better, more actionable and more value driven than the CIM Diploma I took (if I could underline this I would)."

Lexi
Marketer

"It's the little things I learned from AMS that enable me to turn clients into fans. Thank you!"

Raz
Freelance Copywriter

"Marketing is very new to me, so it was all great to learn from scratch! The course is friendly, fun, informative and engaging"

Rowan
Junior Marketing Manager

"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."

Samantha
CEO / Founder

"It was very insightful, as a newbie, I did not feel lost and the detailed instructions was great. Just going along the journey was an awesome thing to do. Cheers to Fab and her team. This is a very good course and I recommend everyone to take it."

Akosua
L&D Specialist

"I've always been quite passionate about speaking to the hearts of people as opposed to just trying to sell a product but taking part in Alt Marketing School helped me to better understand what it is I set out to do through my work."

Martina
Agency Founder

"I loved the course. It has given me SO much to begin a new journey within a career I've had for years, but felt stuck in how to carry on. This course is exactly what I needed and I feel it's like getting a new lease on life in a way. Thank you so much!!"

Anita
CEO/ Founder

"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."

Samantha
CEO / Founder
Simplify SEO, Magnify Results

SEO isn't just about pleasing those elusive search engine gods. 


It's about giving your audience what they want, and making it as easy as possible for them to find it.

Meet your teachers

Khaleelah Jones

Meet Khaleelah Jones, a superstar in the entrepreneurial galaxy with not one, but two successful exits under her belt. Khaleelah's journey is nothing short of inspiring. 


She's the brain behind a digital marketing agency and a SaaS platform, both of which she took from concept to acquisition. But that's not all – with a knack for growth marketing and a sprinkle of genius, she rocketed a healthtech startup from zero to 2,000 users in just six weeks on a shoestring budget.

Fab Giovanetti

Fab Giovanetti is an award-winning author and marketer of 15 years. She is the CEO of Alt Marketing School, looking to make marketing more impactful, accessible, inclusive, fun. 


 Featured in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital women to watch in 2023 and 2022. She was also recognised among the top 100 Marketers in 2023 by Growth Daily and one of the Top 100 Marketing Influencers Index 2023.

Get instant access to

Expert-Led Masterclass

Reflective Exercises & Quizzes

SEO Dashboard Walkthrough

Project Board & Coaches Feedback

Hands-On Mini Audit

Checklist for Your Next SEO Audit

Link Building Archive & Walkthrough

Link Building Strategy Worksheet

BONUS: Technical SEO with WordPress

BONUS: Content Optimisation Techniques

BONUS: Website Optimisation Workshop 

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You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

50% off email marketing lab
This dynamic 5- part class will guide you through the fundamental concepts of email marketing. Usually £57, get it for less than half price.
Add to cart£27.00
  • Total payment
  • SEO for User Intent£57

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FAQs & Guarantee

“Do the Work” 30-Day Money Back Guarantee


Navigating through a sea of course options might leave you with a sprinkle of skepticism and at AMS we completely understand that. At the end of the day, our job is to help you succeed. 


We want to give you EVERY opportunity to not just consume but to implement the knowledge and strategies absorbed from our training. Hence, we’re offering a full MONTH for you to dive deep into the course, align with the lessons, apply the strategies, and do the work to make your marketing more effective. 


For more full details and conditions, click here.

  • Q: Busy Marketer Alert! Can I pace my own learning journey?
    A: Absolutely! This training is crafted to snugly fit into the busy schedules of marketers like you. Go ahead – pace it out and implement as you delve into the lessons. Whether you sprint through in one day or stride gracefully over one month, your unique journey through our lessons is what makes it special. Your learning, your pace.
  • Q: How about course access? Is there a ticking clock?
    A: Nope, no ticking clocks here! Once you’re in, you’re in for a lifetime of access. We continuously refine, add, and innovate our content to keep it sparkly and relevant. So, not only do you have forever access to the current content, but you’ll also receive all future updates and enhancements as long as the course exists!
  • Q: What makes your marketing classes stand out from other courses available?
    A: What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. In this masterclass, you won't just be a passive learner; you'll actively participate in a practical class project. This involves conducting a comprehensive marketing audit of your strategies. It's a dynamic and immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.
  • Q: Time is gold! How much do I need to invest into the training?
    A: Time is indeed gold (as marketers ourselves we know that far too well)! Since the course lets you steer your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to saunter through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.
  • Q: What if I am new to the topic? Is this training still a fit?
    A: A warm welcome to you, aspiring marketing maestro! There’s something electric about starting now. This training isn’t just about your current marketing strategy; it’s a guide on how to weave a brand around your unique story. So, when your marketing journey does kick-off, your warm, eager audience will be right there, ready to join you on your adventure. Trust us – your future self is giving you a thumbs up!